Get to know us

At Story To Shelf, we believe that every great book begins with a vision—a powerful idea waiting to be shared with the world. But a vision alone isn't enough; it requires structure, strategy, and expert craftsmanship to become a tangible legacy.

We are a premier global publishing studio dedicated to transforming your insights into professionally published books that inspire change, amplify your voice, and leave a lasting impact.

Founded by Abdul Salam, a CMA & CPA certified professional, Story To Shelf was born out of a passion for bringing structure, strategy, and creativity together. Abdul is a Big Four trained finance leader with over a decade of international experience advising CEOs, transforming organizations, and guiding businesses across diverse industries in the UAE and Pakistan.

Having spent years helping leaders articulate complex strategies into clear, actionable results, he recognized a similar gap in publishing—where professionals, entrepreneurs, and thought leaders often have extraordinary stories but lack the dedicated time, structured process, or industry expertise to navigate the publishing world alone.

Abdul’s lifelong passion for clarity, mentoring, and the written word made publishing a natural calling—uniting his professional discipline with his love for turning ideas into books that empower others to succeed.

That is where Story To Shelf steps in.

Why Partner with Story To Shelf?

• Uncompromising Integrity: Your story is your most valuable asset. Rooted in a background of financial governance and transparency, we treat it with the utmost confidentiality, trust, and professional discretion.

• Process Excellence: We bring clarity and structure to the often overwhelming publishing process, ensuring a smooth, predictable, and stress free journey from the first draft to the final product.

• Legacy Craftsmanship: We believe every book is a legacy project. We combine strategic insight with creative excellence to ensure your book is a polished, impactful work you will be proud of for generations.

• Your Vision, Our Execution: You don’t need to be a writer to become an author. You are the expert of your story; we are the experts in bringing it to life.

With a team of seasoned ghostwriters, meticulous editors, and visionary designers, Story To Shelf provides end-to-end publishing support—from manuscript development and ghostwriting to editing, formatting, cover design, and publishing strategy.

"I’ve always believed that the right words have the power to change lives. Over the years, I’ve seen how clarity in communication can open doors, simplify complexity, and create opportunities. That belief—and my lifelong love for ideas and books—led me to build Story To Shelf."

I’m Abdul Salam (CMA & CPA) a Big Four trained professional with over a decade of international experience advising leaders and transforming organizations. But beyond the numbers and strategies, what drives me is helping people share their knowledge, stories, and visions in ways that truly make an impact.

At Story To Shelf, my mission is simple: to make publishing a clear, empowering, and inspiring journey—so your story doesn’t stay an idea, but becomes a legacy.

— Abdul Salam
Founder & CEO, Story To Shelf

Our Vision

"To empower visionaries worldwide to transform bold ideas into books that ignite transformative growth and enduring legacies."

Our Mission

"Our mission is to partner with professionals, entrepreneurs, and thought leaders worldwide to transform their expertise and ideas into professionally published books. Through accessible, high quality services—including ghostwriting, editing, design, and platform support—we simplify the publishing journey, amplify diverse voices, and bring stories to global shelves with creativity, care, and impact."

Core Values

Clarity — We turn complex ideas into books that speak with simplicity and impact.

Confidentiality — Your story is yours—and it stays yours. We safeguard it with the highest trust, respect and discretion.

Creativity — Every book is a fresh canvas, crafted with originality, artistry, and vision.

Integrity — We deliver with honesty, transparency, and excellence—every time.

Legacy — We help you create works that outlive trends and inspire generations.

At Story To Shelf, we are more than a publishing studio. We are your partners in building legacies, shaping narratives, and putting your story exactly where it belongs—on the shelf, ready to inspire.

Ready to publish your story? Let’s turn your bold idea into a book that inspires.